We help overseas electronic component makers enter and grow in the Japanese market.
Founded in 2016, led by two industry veterans with 30 years of experience each.
In 2025, a new engineer joined to strengthen our design-in technical support.
We do not carry competing product lines.
We serve one manufacturer per category, ensuring full commitment to your success.
We introduce your components directly to Japanese OEMs and design teams, bridging cultural, technical, and communication gaps.
We understand circuit specs, qualification needs, and engineering discussions— and guide your products through Japan’s rigorous evaluation process.
Distributors in Japan handle many competing brands.
Priorities shift with inventory, margin, or internal reasons—
making it difficult for new overseas makers to get true mindshare.
The rep model, common in the US/EU, solves this:
exclusive focus, no conflicts, no inventory bias.
We welcome new overseas manufacturers in:
Unlike distributors, we operate as a pure representative (“rep”), focusing exclusively on promoting selected overseas manufacturers to Japanese OEMs and design teams.
This “rep model” is standard in the U.S. and Europe, yet still uncommon in Japan—often surprising overseas manufacturers who try to enter this market for the first time.
Japan’s electronics supply chain has traditionally been dominated by distributors, who typically:
As a result, overseas manufacturers frequently face challenges such as:
In contrast, a rep is fully committed to a single manufacturer per category and does not carry inventory or competing lines. This allows for dedicated market development, true design-in activity, and unbiased technical promotion.
We strictly operate on a “one category, one manufacturer” principle, ensuring zero conflict of interest and complete focus on your product line.
We act as your localized sales and technical interface, presenting your products directly to Japanese OEMs and Tier-1 customers.
With our 2025 addition of a full-time engineer, we now support:
Our model combines the strengths of both worlds:
This reduces workload for both manufacturer and customer and ensures a smooth transition to production.
We help you navigate what is often the biggest barrier:
We understand these cultural and procedural gaps—and bridge them for you.
| Company Name | Kokoronotaiso Kyokai Co.,Ltd. |
|---|---|
| Trade Name | Fuji Tech Sales |
| Founded | March 2016 |
| Business | Manufacturer’s Representative for overseas electronic component makers |
| Team | 2 founding members (each ~30 years of industry experience) 1 engineer (joined in 2025) |
| Location | Kanagawa, Japan |
If you are an overseas component manufacturer considering entry into the Japanese market,
or a Japanese OEM exploring new global suppliers, we are ready to support you.
We offer an online consultation to understand your needs and propose an effective approach.
Please contact us via the form or email below.